Great lettering can live anywhere: a train station, a cafe, a movie theatre, a department store or even a blog*. Sometimes there is so much personality behind the curves of the letters or the accent color used on a shop sign that you are forced to stop and have a closer look. I have a sick (really cool and popular) habit of photographing typography when I see it, as does Jack.
The people behind Buchstaben Museum seem to have had a similar habit but taken it to another, out-of-this-world, level. They have rescued, salvaged and restored the discarded signs of Berlin and created a safe home where the extensive collection can be admired by the public. Each sign, or single letter, featured in the museum hasa history behind it, a story of when they ruled the streets.
Buchstaben Museum provides an unconventional and niche way to learn about the city of Berlin and the often overlooked art of lettering.
Flashlights are provided at the start of the museum as there are no lights inside except those of the bright neon signs. This gives the space the romantic feel of exploration and discovery.
*Jack was so inspired by the visit to Buchstaben Museum he came up with a new logo for Where Food Is. What do you think?